Bob Hurley Ford News

The all-new 2012 Focus is poised to lead the C-car segment (the compact car segment). With increased power, better fuel economy, head-turning design and game-changing technology – this new 2012 Focus has it all!

Say goodbye to the pump – and high fuel prices too. Because the all-new Focus Electric runs entirely on an advanced high-voltage lithium-ion battery system, which means it will never need a drop of gas. And that's only one reason it earned a place at the International Consumer Electronics Show.

Why no techno, why no crickets? Ford looks to science to cue the sounds of warning

It's no accident the all-new Ford Focus has just the right tones, chimes and lights to warn drivers in a range of situations, from reminding occupants to buckle up to warnings of possible collision. A team of Ford engineers spend their days dreaming up sounds and subjecting them to a battery of tests to determine which warnings help drivers best react to possible dangers and work in harmony with other vehicle sounds. This grueling process involves complex scientific theory, listening clinics and on-road simulations to whittle down the multitude of sounds to the few that prove most effective. Why no crickets, for example? Too literal to be effective, Ford scientists determined, while electronic music is not audible enough to cut through the chatter.