True truck owners, those who need to buy pickups for towing and hauling, need the practicality of a truck, but like everyone else, would like to use less fuel. Unlike the commuters who haul air in their trucks, true truck users don't have the option of swapping their pickups for economy cars.
More Power and Better Fuel Economy -- What's Not to Like?
The obvious solution has been for manufacturers to start putting diesel engines into their light-duty pickup trucks but the large price difference between regular unleaded and diesel, often about a dollar per gallon, has caused a rethink of that plan. Ford says it has put off (at least for a couple years) its previously announced plan to offer a diesel in the F-150 in 2010.
Instead, the company is developing a V-6 EcoBoost engine for the F-1...

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