Bob Hurley Ford News

In our ongoing commitment to improve customer satisfaction, Bob Hurley Ford announced Vincent Hennigan will now serve customers as a Technology Consultant and Customer Relations Manager.

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Why no techno, why no crickets? Ford looks to science to cue the sounds of warning

It's no accident the all-new Ford Focus has just the right tones, chimes and lights to warn drivers in a range of situations, from reminding occupants to buckle up to warnings of possible collision. A team of Ford engineers spend their days dreaming up sounds and subjecting them to a battery of tests to determine which warnings help drivers best react to possible dangers and work in harmony with other vehicle sounds. This grueling process involves complex scientific theory, listening clinics and on-road simulations to whittle down the multitude of sounds to the few that prove most effective. Why no crickets, for example? Too literal to be effective, Ford scientists determined, while electronic music is not audible enough to cut through the chatter.