The latest Kelley Blue Book Brand Watch study shows Ford has reclaimed the No. 1 spot as the most considered automotive brand overall for new car shoppers. And Ford is back on top in a big way, with a significant lead over second-place Toyota/Chevrolet and third-place Honda. “With enticing products offered in nearly every segment and an emphasis on forward-thinking technology like SYNC® and MyFord Touch™, Ford is dominating the shopping lists of many new car buyers,” said Jack R. Nerad, kbb.com’s executive editorial director and executive market analyst. kbb.com shoppers’ opinions are leading indicators of future new car sales, and the study shows that in the fourth quarter of 2010, durability/reliability, fuel efficiency, driving comfort, and performance and safety ranked as the top fi...
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Ever since the Ford Taurus died its slow, painful death, Ford has been struggling to replace it with a competitive entry in the midsize-sedan arena, with little success. For a struggling domestic automaker, the midsize sedan market can mean huge sales and a path toward recovery -- should it get the formula right. With that in mind, the Blue Oval has released details of its all-new 2010 Ford Fusion -- a car that will go head-to-head with the best in the business from Toyota, Honda, and Chevrolet.
The 2010 Fusion will feature the option of a six-speed manual transmission for four-cylinder versions, while the 6F35 six-speed automatic gearbox will be featured across the entire lineup as well. Ford says the six-speed auto optimizes fuel efficiency and power with carefully selected ratios, fast...
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